You should invest in a website if you want to :
- Attract new clients and expand your business.
- Unlike magazines or newspapers, your on-line "advert" is always there. Once you have paid for your website, the only expenses involved are your hosting fees, domain name renewal and any maintenance work that needs to be done.
- Create an electronic portfolio or showcase.
- For the artist or designer, the benefits are obvious - no need to make appointments and carry around a bulky portfolio. Simply e-mail potential clients with details of the website and they can view your work at their leisure.
- Provide a focal point
- To keep in contact with friends or relatives who may be far away, or for a community group to interact with each other and keep up to date with new developments.
- Your customers expect you to have a web site
- Unfortunately, like it or not, this is now the way of the world. How many adverts do you see these days that don’t include a web site address? Customers now look for your web site, and may very well end up with your competitors if you don’t have one. It’s as simple as that. So the question is not so much, “Can I afford a web site?” but rather “Can I afford not to have a web site?”
You should invest in a website to complement your existing business. But that doesn't mean you don't have to do marketing, or that you should stop advertising in your usual way.
A website will not only give credibility to your venture - no matter how small it is - but will also allow visitors and potential clients to view your product or service 24 hours a day.
It is important to make a good first impression: surfers see many websites as they search for services or products. They will often move on if a website is badly designed, confusing or takes too long to load...
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